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Are you ready to build a thriving Personal Styling business that allows you to book clients from any location?

JOIN GOING VIRTUAL

A 6-Month Coaching Program with three International Image Industry experts.

We'll give you the tools, step-by-step business templates, proven formulas and guidance you need to get paid well, doing what you LOVE, from any location in the world!

Hear what our Graduates have to say...

Thank you ever so much for one of the best courses I've ever enrolled.

I trained at one of the top styling colleges in London and yet left with no training in how to effectively set up a brand new style business.

You ladies have given me more than I could've hoped for. I am so grateful!

- Samantha Hill

You ladies definitely over-delivered! THis information has been AMAZING! Before the course, I knew I wanted to go virtual, but did not know what to research or which questions to ask. Now, I have such a clear understanding of all the pieces to this puzzle and am ready to start building everything so that I can launch this summer. This will be a game-changer for my business.

- Rebecca Doster

I cannot thank Erin, Carla and Sarah enough for creating such a phenomenal training course with superb content, templates and add-ons to help me grow my business virtually! Your course has enlarged my vision for my business and helped me transform things already, and I've only implemented 20% of it! Such incredible value, you are all servant hearted and true leaders in the future of this industry.

- Helen Richardson

Whether you're just starting to build your business or you've been in the Industry for years, you'll need a fool-proof roadmap to succeed with Virtual Styling Services.


INTRODUCING....

Going Virtual

THE ULTIMATE PROGRAM FOR GLOBAL STYLING SUCCESS.

The AICI certified coaching program to help you create a thriving online personal Styling Business

JOIN GOING VIRTUAL

Meet your Coaches

Three leading International Image Industry experts bringing decades of experience to help you succeed.
Sarah Cohen is Australia's leading Personal Styling Business Specialist.
As host of the #1 Personal Styling Business podcast, she’ll be sharing the marketing tactics used by the world's most successful stylists and how you can replicate these in a way that suits your innate strengths.
Style Core Cofounder, Style Coach, Mentor and Tedx speaker, Erin is an entrepreneur who has created digital tools & templates for Virtual Styling along with training experts in Going Virtual. Erin leads “Your Million Dollar Look” — an online style coaching program + virtual styling apprenticeship for personal stylists.
Carla is 1 of 30 Image Masters globally, author of “The Triumph of Individual Style” AKA “The Bible” to the image industry—also used as curriculum in universities like FIT, FIDM, and Cornell. Through The Style Core Institute & Programs, Carla teaches globally-renowned, technical image expertise.



“Using what I learned and the virtual tools I received in this program, I hit my $$$ goal and generated the same amount of annual income I previously made at Stitch Fix—after just 2 years on my own!


Going Virtual is an AMAZING styling business course that every stylist should invest in if they are serious about moving forward. The information and tools are invaluable and make the marketing and business principles we need to know easy to implement in actionable steps.

In my opinion it's the best styling business program out there!"


- Shannon April



Get the most professional industry resources and expert guidance you need to succeed in your online styling business.

After teaching this exact step-by-step roadmap to 250+ image professionals globally, we understand EXACTLY what YOU need in order to effectively plan, implement and expand your virtual styling business.
 
We’ve listened to the feedback from our community, and we’ve tailor-made this program to suit your specific needs.

We know it takes time to learn, create, implement, test and promote something new. That's why you'll get;

  • Ample time to discover new virtual styling service ideas, and the tools you’ll need to deliver them 

  • 1x monthly Coaching session to help you with your own questions and personal challenges

  • More templates to make every step of the client process streamlined

  • Guidance on how every piece of the ‘marketing puzzle’ works & how to customize it to suit your strengths

This is a 6-month business incubator to get every stage of your virtual styling business and marketing plan set up and running.


BUT...

We know you’ll be excited to see a quick return on your investment, so we’ll provide you with your VERY FIRST VIRTUAL SERVICE, to start selling straight away.

WHAT'S INCLUDED INSIDE GOING VIRTUAL

Your ready-to-sell Virtual Styling Service!

($1,200 VALUE)

The Virtual Client Style Guide Suite

The Virtual Style Suite includes your Client Intakes and the Client Deliverable with done-for-you illustrations to make you look like an expert!

It includes all the technical styling elements you’ll need to build your client’s style portfolio (their shape, style, and shopping recommendations) 

AND...we'll show you how to add your own branding, how to use it and how you can start selling this service right away for $250+ USD per client. 

What our Grads say about the Virtual Style Guide

“Wow..this Virtual Style Guide is even better than I could have ever imagined! I am so grateful that you are sharing your brilliant system with us with the virtual toolkit. Thank you!” - Denise Swenson

The 5 Going Virtual Business Training Modules

 ($1,500 Value)

These 5x pre-recorded training modules include the most comprehensive and up to date guidance on everything from service ideas and tools, to marketing plans and client workflows. 

Erin, Sarah and Carla will walk you through each training and show you how to apply it in your business with practical examples and easy-to-implement actions.

6 ‘Implementation’ Q&A Sessions with your Mentors

(1x per month)
($1,800 USD Value)

We'll be here to help you implement these business steps in real time when you bring your questions to our monthly live sessions.

Get clarity and coaching from some of the world’s most technically trained image professionals and executive marketers.

We’ll cheer you on, help you get unstuck and keep moving forward to build your virtual services.

Your Implementation Worksheets

 ($500 USD Value)

Delivered with each module, the Planning Worksheets will help you implement each ‘virtual styling business stage’ in real time.

These fillable PDF worksheets prompt you to engage with the content, complete the step-by-step exercises to build your dream business, and then get feedback from coaches during the live sessions.

Access to The Going Virtual Private Facebook Community

 Ask questions, share progress, and make new friends inside the global network of Going Virtual Students and  Graduates.
 
“The GV Course is full of golden insights and teachings. It’s a piece of refined knowledge about how to set up a high performance virtual image consulting business. Among the various bonuses, being part of a worldwide community of style professionals is priceless.” - Janaina

Hear how Going Virtual helped our Graduates...


"This course was a remarkable way to jump start a virtual path forward in my business. Though jam packed with information,  the ability to go back into content on demand and watch and re-watch weeks is a total game changer. I feel more confident moving ahead with virtual offerings.  Thanks to this group and to our facilitators what a success."
- Lisa Ann Santin

"My favorites are all the gorgeous templates you've provided.  I've delivered my first virtual styling service using your tools, and it was easy.  Thanks for a wonderful program."
- Marion Gellatly

"Everything was valuable! I truly enjoyed this course and would recommend to anyone!  This collab between style & marketing is just magic!! The color tool is amazing! I love the intake form and the social posts are helping a ton!"
- Katie Allen

"I adore helping others feel amazing through the power of style but really struggled to set myself apart from competitors, define my brand and work out the great mysteries of marketing. Having hoarded countless Google research and introduction webinars over the years, I was overwhelmed with where to focus in all the electronic noise. Despite being cautious, this course instantly resonated so I joined and now would recommend it to all Stylists! There has been more wisdom support and amazing tools than I could ever have imagined, all of which are invaluable for honing our brand and processes and fast tracking our success. Erin, Sarah and Carla all have different areas of expertise which are equally imperative and work in harmony together. I think this is the most informative, useful and valuable course I've ever taken and recommend it 100%."
- Kelly Hall

Here’s our proven roadmap to create a thriving virtual styling business:

Inside Going Virtual, you’ll gain access to all the training modules below, in addition to 6x live Q&A sessions with your coaches over 6 months, to help you implement what you learn into your new business model.

Module 1

VIRTUAL SERVICES OVERVIEW
In month 1 we begin with an inspiring exploration into the most exciting virtual styling services available right now, and then we’ll demystify the tools, tech and steps you’d need to offer these in your own business.

Once you know what your ideal clients really want and need from you, you’ll start building your own version of these services, including a ready-to-sell, virtual styling service you can start offering right away!

In this month’s module you will: 

  • Learn how to customize and use the Virtual Style Guide Template (provided with this course) to start selling straight away

  • Discover your ideal client’s biggest problems and craft solution-based virtual services you’d love to offer.

  • Define and refine the virtual services you'll offer

  • Craft enticing descriptions to maximize bookings

MODULE 2

VIRTUAL STYLING TOOLS & RESOURCES
In month 2 of the program you’ll become a virtual styling ‘tech aficionado’ with this comprehensive deep dive into the world of virtual styling tools.

From virtual styling apps to email platforms, invoicing to virtual colour analysis tools, we cover EVERY platform you’ll need for every stage of your image business.

In this month’s module you will:

  • Set up your virtual studio

  • Get a walk-through of all the tools as we demonstrate how they work 

  • Become familiar with tech options and decide which ones will get your virtual business running smoothly

  • Learn about automated systems so you can eliminate hassles with booking and payment processes 

MODULE 3

VIRTUAL CLIENT ATTRACTION PLAN
In month 3, you’ll map out WHO you want to serve, WHERE they are and HOW you’re going to start attracting them online in the calmest, easiest and most effective way possible.

When you know what makes you unique, you can stand out in a crowded online marketplace to make it easier for your ideal clients to find you!

In this month’s module you will:

  • Follow a step by-step plan to start standing out from your peers

  • Define your ideal client 

  • Research your competitors to understand where you can position yourself

  • Start building ‘attraction-based’ content ideas to build awareness of your brand

MODULE 4

VIRTUAL CLIENT CONVERSION PLAN
During month 4 you'll learn to build an automated list-building campaign that captures the attention of your audience, turns them into subscribers and then converts them into clients!

With fool-proof email templates and content ideas to nurture your email list, you’ll be able to set up automatic systems that build your business.

In this month’s module you will:

  • Discover the most effective method styling leaders use to get clients booking in

  • Design your own Step By Step Conversion Plan 

  • Draft and publish every email required for your ‘conversion plan’

  • Refine your marketing strategy with our experts

MODULE 5

BEST PRACTICE & METHODS
Now that you have all the ‘nuts and bolts’ set up, it’s time to add the FINAL POLISH to every stage of your client’s styling journey.

Become a leader in your industry with the most respected and professional practices that WOW your clients and keep them coming back.

In this month’s module you will:

  • Get time-tested templates & How-to guides used by the experts to deliver your Virtual services effectively

  • Define your Virtual Client Intake and Consultation forms

  • Discover best-practices to ensure clients re-book

  • Fine-tune your Virtual launch plan & next steps to put into action for best results!

What our Going Virtual Grads say...

As someone that has been doing in-person consultations and needed to update to virtual,  I loved every minute of it! The templates and forms have been a huge time saver!

- Christina Robert

Website

I LOVED this course! The templates were very very helpful. I also enjoyed the new virtual styling service options you gave. I have my first virtual client tomorrow! 

- Autumn Love

Thank you Carla Mathis, Erin Mathis and Sarah Cohen for an amazing course! I'm so grateful for all the incredible content, friendships and connections along this journey. Truly fantastic! 

- Carrie Bishop Hagee

You can Expect the Highest Standard of Training in this AICI Accredited Program.

The leading professional association for image experts worldwide has recognized and certified this course for .8 CEU’s.  (AICI: The Association of Image Consultants International).

Are you a member of AICI? Advance your professional education by earning CEU's when you complete this course. 

In order to earn .8 AICI CEU’s for this course, participants must attend or watch the full 8 hours of the course and complete an evaluation form at the end of the course rating learning outcomes.

IN ADDITION TO THE CORE CONTENT, YOU'RE ALSO GETTING ACCESS TO...

10x Lead Magnets Ideas

($200 Value)
Using these ideas you can turn web visitors and social media followers into a highly engaged email list of potential clients.  


The 15x Virtual Service Ideas Blast

($100 Value)
The Virtual Service Ideas Blast. 15x highly sought after virtual service ideas to consider for your business

The Ultimate Selfie Guide for Clients

($250 Value)
The Ultimate Step-By-Step SELFIE GUIDE FOR CLIENTS: The perfect client resource to help your new virtual styling clients take great full-length mirror selfies; an essential for Virtual Style services!

“Capture your Colors” Photo Guide for Clients

($250 Value)
Add your branding to then send as a PDF to your clients. This is the critical step-by-step photo instructions + visual examples your clients will need to take and send photos with ACCURATE colors for virtual color consultation. 

AND THIS SPECIAL BONUS

 (VALUED AT $450 USD )

You’ll get a 1-hour video masterclass to observe how we conduct a virtual color analysis for a client, incorporating technical color methodology & tools plus an interactive virtual color template...Insider secrets being shared exclusively to members of the Going Virtual program. In this case study you'll observe; 

  • Three levels of color consultation deliverables from the most essential color basics all the way to digital and physical color palettes
  • A virtual consultation method that can be used with any color system whether you are just starting out or have advanced color analysis skills
  • A solution that allows you to provide color consultations to clients even if you don't have a physical color palette system

How does it feel to establish and expand your business through Virtual Style services?

I am literally in tears of joy from this course! WOW, thank to you so much, I’m going to be a superstar thanks to Carla, Erin and Sarah



- Gigi McMillan

This course was a remarkable way to jump start a virtual path forward in my business....total game changer.  I feel more confident moving ahead with virtual offerings. Thanks to this group and to our coaches. What a success!

- Lisa Ann Schraffa Santin

When I tune in to your sessions they have been so uplifting and a reminder that colour, balance, energy and enthusiasm will return. The dedication and striving for excellence that you bring to all you do is recognized and really appreciated!

- Sue Bryant

We’re proud to be able to offer you The Styling Excellence Guarantee


When you join us inside The Going Virtual Program, you’ll gain unparalleled access to the business templates, client processes, marketing platforms, strategies and creative ideas that hundreds of image professionals are currently using successfully.


Our trainings, templates, guides & monthly live coaching sessions are designed for you to customize, adapt to your own business and implement during the 6 month time frame. No matter your question, we will be here for you in the live sessions and on the Facebook community page to support your progress.


That’s why we're more than happy to offer you The Styling Excellence Guarantee: 


If after 6 months of actively participating in this program, if you have watched each training video, completed the planning sheets, and attended at least 2 of the live group coaching sessions—but still feel this course has not delivered on what we've promised—you can email us to request a refund of 50% of your course payment. To request a refund,  send your completed planning sheets for each module to show that you have engaged with the program after participating for 6 months minimum. (Refunds may only be requested after 6 months from enrollment date).


* See the full refund policy below in FAQs.

LET'S RECAP — When you sign up for the Going Virtual Coaching Program you get:

  • Your ready-to-sell Virtual Styling Services Suite   ($1,200 Value)

  • The 5 Foundational Training Modules   ($1,500 Value)

  • 6 Q&A sessions with your instructors   ($1,800 Value)

  • Your Implementation Worksheets   ($500 Value)

  • 10x Lead magnet Ideas to build your email list   ($200 Value)

  • 15X Virtual Service Menu Ideas Blast   ($100 Value)

  • The Step-By-Step “Ultimate SELFIE GUIDE” for Clients   ($250 Value)

  • The “Capture your Colors” Photo Guide for Clients   ($250 Value)

  • The Virtual Color Analysis Case Study Video Masterclass   ($450 Value)

  • Access to The Going Virtual Private Community >> Priceless!  

Total Value = $6,250 USD

The Going Virtual Program includes all of the tried-and-true techniques we’ve amassed in over 40+ years of combined experience helping Image Experts launch their dream career.

The total VALUE of this Program is $6,250 USD...


But your investment to join us inside is only $1,995 USD


And you can get started today for just $191 with our flexible payment option.

Are you ready to book clients from anywhere in the world and build a thriving Personal Styling business that’s pandemic-proof?

“YES! I’m ready to claim my next level of success!"

The Cashflow Friendly Option

Just $191/month
for the next 12 months

JOIN GOING VIRTUAL

The Instant Saving Option

One payment of
$1,995

JOIN GOING VIRTUAL

If you’re wondering, “How do I know this is right for me?”

The Going Virtual Program is EXACTLY what you need if:

  • You love self-paced training with the option to access mentors regularly
  • You’d like a group dynamic to inspire creativity & connections
  • You’re looking for practical, tangible action steps to build your business (not just ideas)
  • You need every template, guide and done-for-you resource you can get your hands on!
  • You’ve got styling skills, but now you need help building your virtual services and attracting more clients
  • You’re looking to make lasting, sustainable changes to build a profitable business
  • You love raw, honest and warm hearted conversations, gentle support and loads of laughs
  • You are a heart-centered, people person who just wants to find more amazing clients without the pressure to 'perform' online

You won’t find what you’re looking for if:

  • You’re looking for a high-speed, demanding program that expects you to get it all in 10 weeks
  • You prefer one-on-one, highly personalized support (click here for this option)
  • You want someone to build and copywrite all your services for you
  • You're looking for instruction on how to launch a product based businesses
  • You're looking for training on personal styling techniques (Click here for this option)
  • You’re expecting to learn everything you need to know and apply (or completely transform your business) in 10 weeks time
  • You’re confident you can figure out how to successfully launch & sell virtual services all on your own.
  • You’re not ready to put in the work required to build your passion project into a fully fledged, revenue driving business

These women believed in a better version of their business… And brought it to life inside Going Virtual

My business plan 10 years ago said I wanted to go virtual with my consulting, and I am SO EXCITED that this course is here.

- Kim Mittelstadt


As someone that has been doing consultations and needed to update to virtual. I loved every minute of it. I learned how I can expand my services virtually. The forms given have been a huge time saver! I have learned new ways to do things. Lots of great pointers to keep in mind.

 - Cristina Villarreal

I just have to share... yesterday I had my first two discovery calls for virtual services and BOTH are becoming virtual clients!

- Elizabeth Fisher Goad


Got questions you need answered before we help you Go Virtual?

What can I expect after enrolling?

During enrollment you'll be guided to create your login to the course portal where you can access Module 1 immediately, along with the customizable Virtual Style Guide.

Each following module and corresponding planning sheets will be released every 30-days (1x per month) so that you’ll be able to learn and apply all the lessons over a period of 6 months.

What does the schedule look like?

One live Implementation Q&A session with your coaches is provided each month during your program to give you the personalized support you need to thrive. 

You will have access to join these sessions for 6 months following your enrollment. 

We schedule times for different zones, but understand that not every time is optimal, which is why you can send in questions and access the recordings afterwards.

JANUARY

Tues Jan 14th at 2:00pm PST / 5:00pm EST // Tues  Jan 14th at 10:00pm LONDON // Wed Jan 15th at 9:00am AEST

The live coaching schedule will be provided at least 1 month in advance.

What if I can’t make it to a live coaching session(s)?

If something comes up or you have to miss a live session, you can post your questions on the Facebook page, for the coaches to answer during the working week or during the live Implementation session. 

Following each session, you will have access to watch these session recordings on demand during your program.

What kind of tech skills & technology do I need to do this course?

  • A computer and wifi to access your online course materials.
  • A Google account so you can access and save your Planning Sheets, plus the customizable Virtual Style Guide—These templates are provided in Google Slides, but can be downloaded and opened in Powerpoint if preferred.

Can you remind me—what’s included again?

When you sign up for the Going Virtual Coaching Program you get:

  • Your ready-to-sell Virtual Styling Services Suite of Templates 

  • The 5 Foundational Training Modules 

  • 6 live Q&A sessions with your instructors 

  • Planning to Action Worksheets 

  • 10x lead magnet Ideas to build your email list 

  • 15X Virtual Service Menu Ideas Blast 

  • The Ultimate Step-By-Step SELFIE GUIDE FOR CLIENTS 

  • Access to The Going Virtual Private Community 

What is The Styling Excellence Guarantee and refund policy?

When you join us inside The Going Virtual Program, you’ll gain unparalleled access to the business templates, client processes, marketing platforms, strategies and creative ideas that hundreds of image professionals are currently using successfully.

Our trainings, templates, guides & 2x monthly live coaching sessions are designed for you to customize, adapt to your own business and implement during the 6 month time frame. No matter your question, we will be here for you in the live sessions and on the Facebook community page to support your progress.

That’s why we're more than happy to offer you The Styling Excellence Guarantee: 

If after 6 months of actively participating in this program, you've watched each training video, completed the planning worksheets, and attended at least 2 of the live group coaching sessions—but still feel this course has not delivered on what we've promised—you can email us to request a refund of 50% of your course payment. To request a refund,  send your completed planning worksheets for each module to show that you have engaged with the program after participating for 6 months minimum.

Refund Policy Details
  • Any refund requests must be submitted in writing via email, no sooner than 6 months following your enrollment.
  • Refund requests will only be considered if you include your completed planning worksheets for each module to show that you have engaged with the program, and verified attendance to at least 2 of the live coaching sessions.
  • Upon your 50% refund being issued, you will lose access & rights to use any and all course materials including the Virtual Style Guide Suite of templates, and the Ultimate Selfie Guide for Clients. 
  • You will be required to sign a legal agreement stating your agreement not to use any of the course materials.

How long will I have access to the program materials?

You’ll have a full year (12-months) to access your online course portal including training videos, planning sheets, and Bonus Templates.

During that time you can download / save a copy of your planning sheets, and Bonus Templates for Lifetime access.

After 1 year, you’ll have the option to subscribe to MOMENTUM for continued access to the full program portal on a monthly or annual basis.

How much time will I need to dedicate to this program?

You get to pick the time you want to commit, but it’s ideal to set aside at least 2 hours each week minimum to watch the training and engage with the planning sheets to implement the lesson.

Want to feel fully supported for one of the training modules? 

Watch the training (1-hour), apply the exercises (1-4 hours...it’s up to you) and participate in the Live Q&A Implementation Sessions (30-60 mins) for even more support to help you succeed.

The combination of guidance, examples and practical steps to implement will equip you with all the tools you need to take action whether you spend 2 or 5 hours on a module.

The only non-negotiable commitment is the one you make to yourself to show up and implement what you learn.

Ready to create a thriving, global Personal Styling business that’s pandemic-proof?

  “YES! I’m ready to claim my next level of success!

The Cashflow Friendly Option

Just $191/month
for the next 12 months

JOIN GOING VIRTUAL

The Instant Saving Option

One payment of
$1,995 today

JOIN GOING VIRTUAL

Three International Image Experts ready to help you TURBOCHARGE your Styling business!

Join us inside GOING VIRTUAL today and we'll guide you through the step-by-step action and implementation plan that has proven success. You read what our Grads have said, now let's get results for you too!

Hear what more Going Virtual graduates have to say

"I want to say a sincere thank you for teaching this course. It was exactly what I was looking for to make the move to virtual. Before the course, I knew I wanted to go virtual, but did not even know what I did not know. I did not know what to research or which questions to ask. Now, I have such a clear understanding of all the pieces to this puzzle and am ready to start building everything so that I can launch this summer. This will be a game-changer for my business. I knew this team would hit it out of the park! Thank you!" 

- Rebecca Doster 

"You were all so generous with the way you shared your knowledge and experience. The three different ‘voices’ and skill sets blended so well together, giving us a comprehensive and well-rounded perspective of different ways we can take our businesses online. Everything about the course was thoroughly thought through, well organised and every step was explained clearly. One of the unexpected benefits to emerge from doing this course is the positivity I feel about working in new ways. Your enthusiasm and support is infectious and appreciated! "

- Donna Cameron

 

 
"Thank you for such an incredible course! Who knew when I was scrolling through FB one night, then watching the FREE webinar, what was to come. I was so hesitant to press the BUY button because of past experiences. This did NOT disappoint and went way beyond expectations!! Erin Mathis, Carla Mathis and Sarah Cohen I am beyond impressed!"

- Karen Polider

Going Virtual will help you launch AND sell your virtual services effectively so you can create a thriving global business with greater freedom

But if you’re still not sure, ask yourself these two questions.

What do I want out of my personal styling career?
Will my current business model get me there?

If your answer is anything less than a confident YES, the solution is right in front of you.
JOIN GOING VIRTUAL

Still have questions?

For a limited time we’re setting aside time in our schedule to help you determine if this is your right next step. Find a time to book your call with Erin or Sarah right here.

Book a call with Erin

BOOK HERE

Book a call with Sarah

BOOK HERE